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06 victory lap

Validation is nice. Don’t let anyone tell you different.

Whether it’s winning an award or simply being asked to share what you've learned along the way, it tells you you’re on the right path.

 

Or at least an interesting one.

Victory Lap

Victory Lap

Victory Lap
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The Socializer #1: An Intro to Lenovo Social

The Socializer #1: An Intro to Lenovo Social

04:50
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The Socializer, a BONUS episode: Digital Transformation with Lenovo and Brand Innovators

The Socializer, a BONUS episode: Digital Transformation with Lenovo and Brand Innovators

06:51
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Lenovo WINS Best in Technology || Shorty Awards 2019

Lenovo WINS Best in Technology || Shorty Awards 2019

02:08
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180830_TechLife_Arrival_Reception_Area_0

Lenovo’s Gavin O’Hara shares how he and his team found success with authentic, unscripted unboxing videos

This past May, Lenovo won a “Best in Technology” Shorty Award for their Extreme Unboxing video, which featured a grizzly bear unboxing their new ThinkPad X1 Extreme laptop.

The video received over 1.6 million views and 851 shares but, according to Global Social Creative Lead Gavin O'Hara, the “Bear vs. Box” video was the culmination of seven years of normal unboxing videos.

Read full interview at SocialMedia.Org

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